Meet the Family
Jerry was born and raised at the Mt. Eden farm where he farmed the land with his father. He studied agricultural engineering and soil science at University of California, Berkeley and University of California, Davis. He earned his master's degree in soil physics at U.C. Davis. He took over operations of the family business after his father's death in the 1970s. Jerry and his father were the ones who moved the business to Lodi's rich sandy soil.
Jerry has remained active in his community over the years as he served on the board of the Woodbridge Fire Department as a director and a volunteer fireman for 25 years. Jerry is highly respected by his peers as a founding director of California's Winegrape Growers, member of the Lodi Hall of Fame, member of San Joaquin County Hall of Fame, and recipient of the Award of Merit at Lodi's Wine Integrity dinner. Jerry has served as a member of many agricultural based organizations including: Lodi Rules, Lodi District Winegrape Growers Association, Knights of the Vine, and other winegrape growers associations, San Joaquin Cherry Growers Association, participated in the Wine Vision "a group dedicated to promoting the growth and development of the wine consumer industry." Jerry believes that through these groups a strong market can be created in addition to solving many problems. Jerry was recognized by the California State Assembly for his contributions to agriculture. He is also involved in other organizations such as a member of the finance committee, chair of the pastor on staff committee, and the endowment committee for his church at First United Methodist Church; served as board director for the World of Wonders Science Museum (W.O.W); and remains an active member and past president of the Lodi Rotary Club.
Jerry stays active by playing basketball, golf, snow skiing, and taking his wife Peggy and family out on their boat. Jerry's favorite wines are Zinfandel and Sauvignon Blanc, especially Lodi Zinfandel matched with a steak.
Born and raised in Lodi, Bruce grew up working on the ranches part-time while attending school. After receiving his degree in agricultural business management with a focus on farm and ranch management from California Polytechnic State University, San Luis Obispo in 1995, he joined the family business full-time and is now the Vice President of Operations.
Bruce continues to be an active grower, spending his long days in the field. Among the boards and commissions on which Bruce has served and continues to serve are: Lodi-Woodbridge Winegrape Commission Board (LWWC); LWWC Research Committee; Lodi District Grape Growers Association Board; The City of Lodi Community Separator/Greenbelt Task Force; Board of Directors of the San Joaquin County Farm Bureau. He has also been on the Board of Directors of California Association of Winegrape Growers (CAWG) since 2001 and has served as Treasurer and as Vice Chairman. Bruce is also the past President and past Vice President of the Winegrape Growers of America (WGA).
In Bruce's free time, when is not in the vineyard, he enjoys spending time with his wife Lora and 2 daughters, Mohrgan and Julia, as well as water skiing and playing golf. Bruce enjoys the Zinfandel and Sauvignon Blanc, especially the Sauvignon Blanc with a flavorful piece of cheese.
Alfreda was born and raised on the original Mt. Eden farm where she experienced and enjoyed the rural farming lifestyle. She attended and graduated from the University of California, Berkeley with a major in Political Science. After completing her graduate work at San Jose State University, she came to work for Mohr-Fry Ranches as Vice President of Administration and Secretary.
Alfreda has remained connected through her involvement in Knights of the Vine. Alfreda likes to stay active in her community through her involvement with Menlo Park Presbyterian Church. In addition, she has volunteered at Allied Arts benefiting Lucile Packard Children's Hospital at Stanford and Junior League. Following her presidency, she remains an active volunteer with Peninsula Volunteers Inc., a provider of senior services which includes Meals on Wheels, low cost senior housing, adult activity center, and Rosner House day care support service for frail and mentally disabled elderly.